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Mig Cardamone, the Sales and Marketing Director at Sennheiser Middle East, speaks about the measure his company has taken to weather the impact of COVID-19 pandemic on business continuity

During this COVID-19 crisis, what measures have you undertaken to continue your own business without disruption?
Keeping in mind the health and well-being of all our employees and their families, Sennheiser Middle East has implemented flexible working schedules and work from home policies. Despite all the difficulties in the current situation, the Sennheiser team continues to connect and educate whilst ensuring continuity of service to our customers.

We initiated our work from home policies by mid-March for most of the sales and marketing team. With the current lockdown in action, Sennheiser Middle East is ensuring all its employees, including finance and operations, are adhering to authority guidelines and protocols and are working from home.

What measures and initiatives have been taken to provide uninterrupted service to customers?
While most retail outlets are closed and events and physical interaction has been reduced to a minimum, we remain fully operational. We are doing our best to ensure we fulfil our customer orders on time whilst also keeping in regular contact with our channel partners and end users alike through various channels of communication

Our warehouse in JAFZA continues to operate and supply our customers around the region while our global operations organization has successfully navigated the challenges around air travel to keep air freight shipments on track. These measures ensure we are capable of still delivering products to our customers in a timely and efficient manner.

Sennheiser Sound Academy has started to provide free pro audio training webinars and product demonstrations globally. These webinars cover a wide range of topics from wireless microphones, to audio for video, to beamforming microphones for conference calls. They have been created for customers from the music industry, AV industry, film and video production teams as well as the education and corporate sectors and have been extremely well-received by the community.

Have you kick-started any initiatives for your employees to better handle this crisis?
In times when most social contact is cut off, Sennheiser has introduced weekly virtual lunch breaks to ensure the entire team comes together virtually to make employees feel more connected.

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