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Etiya, the leading Independent Software Vendor, today announced that it has been selected by Ooredoo Oman to implement its digital Customer Relationship Management (CRM) transformation project. This will manage all relationships and interactions with customers across all channels and throughout the entire customer life-cycle.

The project involves upgrading Ooredoo’s legacy CRM platform and provide a simpler and more enhanced digital experience for its B2C and B2B customers. Ahmed Abdullah Al Abri, Chief Technology & Information Officer at Ooredoo Oman, said, “Digital transformation and the digital experience are central to our strategy. Digital CRM is important across the entire customer management lifecycle, to provide personalised and context-based interactions. This next generation of services means that we are keeping customers constantly connected and keeping up with their changing needs.”

“It’s a great honour to be part of this project and a great achievement across the board to secure it in a year such as this! Thank you very much to the teams on both sides that have made this happen!”, said Apostolos Kallis, Chief Commercial Offer at Etiya.

This project will allow Ooredoo Oman to continue introducing the latest communications technologies, innovative products, and customer-centric services to the growing number of customers.

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