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Adrian Pickering, the Regional General Manager for MENA at Red Hat, speaks about his company’s participation at GITEX 2020

Which products and solutions will you be showcasing at GITEX Technology Week?
We are looking forward to showcasing a range of 5G, edge computing, and hybrid cloud technologies at the show. By offering glimpses into the future via these new products, solutions, and functionalities, we are equally excited to take GITEX attendees on an exclusive journey into Red Hat open source, edge computing, open hybrid cloud, and digital transformation. Our goal has always been to be the catalyst in communities of customers, contributors, and partners, creating technology the open source way. GITEX 2020 is the next step as part of this ongoing vision and we are sure the event will be a huge success for everybody connected.

What are your expectations from the event this year?
As always, we expect to meet with an array of friends new and old as regional and international technology leaders, enterprises, and startups come together to demonstrate the future of every business and industry. GITEX is undoubtedly one of the most important weeks in the annual technology calendar and we expect that it will meet and exceed expectations and drive even greater collaboration within the world of tech.

Moreover, we envisage once again inspiring a host of enterprises and technology vendors, holding proactive discussions regarding their respective visions and goals for the future, and showcasing our 5G, edge computing, and hybrid cloud technologies that can assist them moving forward.

Do you hope for business relief from the pandemic based on your engagements at the event?
Looking ahead to the event, we anticipate an increased level of engagement with attendees as they seek to address and overcome the pandemic. As such, we are happy to provide the support they require in several areas. Firstly, we can drive increased efficiencies across their exciting infrastructures by adopting a common operating system and management tools.

Secondly, we can enable greater flexibility by adopting one or more of the cloud offerings that are now widely available across our markets. Thirdly, we can ensure they capitalize on improved agility by adopting tools and methodologies, such as DevOps. This will enhance existing applications so they can run in a hybrid cloud environment or in developing new applications that are fully cloud-based.

What will be your theme of participation at GITEX?
This year, the theme of our participation will be ‘Go Slow, Look Closer, and Dig Deeper’. At GITEX 2020, we will bring together digital elements for guidance and experience navigation and showcase, besides our products and solutions, the playfulness and interactive nature of our brand. The event represents an opportunity for us to create a brand-new experience, and we believe our automated self-service booth experience is the perfect platform not only for our theme to come to life, but also to inform and inspire all who visit throughout the event’s duration.

Do you plan to run any online engagements such as webinars in parallel to GITEX?
Of course, a prominent event such as GITEX will always thrust the spotlight on the work we do and how we can help enterprises succeed in the digital tomorrow. As such, the interest surrounding our products and solutions will be a particular high point. Online engagement is something we welcome at every available opportunity, and we encourage everybody to reach out and talk to us about how we can help them with their digital transformation agendas.

How is your company weathering from the market effects on the pandemic?
At Red Hat, we have weathered the market effects stemming from the pandemic well. Due to movement restrictions and lockdown measures, the demand for technology has increased dramatically and clients and customers, old as well as new, are coming us for solutions that will allow them to survive and succeed now and in the future.

Open source is being acknowledged and pursued by a host of clients from various sectors, and the open-source software and solutions we provide are proven to deliver long-term sustainability and provide positive outcomes for enterprises as they strive to achieve their aspirations.

What were the key learnings over the past couple of months and how do you plan to use those to make changes to your regional strategies?
Recent months alone have shown us that, as digital transformation accelerates rapidly, the digital skills gap is widening dramatically. Although governments and enterprises across the region aim to capitalize on the opportunities ahead, ensuring up-and-coming talent are equipped to succeed in tomorrow’s technology-driven environments is a necessity.

As such, educating young talent and driving an influx of grassroots-level initiatives level forms part of our strategy. The Red Hat Academy has already made tremendous progress in this direction by transforming academic institutions into centers for enterprise-ready talent and outfitting them with training and certification required to drive digital upskilling. Moving forward, we will continue doing the same, so the people are in place to meet the future market, sector, and organizational demands.

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