Michele Montecchio, the General Manager at Acer Middle East, speaks about his company’s participation at GITEX 2023
Tell us about your participation at GITEX 2023. Which products and solutions will you be showcasing at the event?
This year, we are excited to announce our participation in GITEX Global, where we will have a booth located in Hall 15. Our primary goal is to spotlight the latest and most up-to-date products and solutions offered by the Acer Group. The showcase will encompass a comprehensive range of products from various Acer business segments, including PC, eMobility, connectivity, accessories, purifiers, power solutions, and more.
What are your expectations from the event this year?
GITEX Global will serve as the premier showcase in the UAE and MEA region for many of the products we are presenting. This event marks the inaugural introduction of these products to the region, offering visitors a unique opportunity for hands-on testing and exploration.
We are highly confident that we will have the chance to reconnect with the majority of our existing partners in the region during this event. Moreover, we are eager to engage with potential new partners, particularly for our expanded portfolio.
What will be your theme of participation at GITEX 2023?
In addition to our established PC business, we are excited to introduce, for the very first time in the UAE and the Middle East and Africa, the entire spectrum of Acer Group’s new ventures. Our eMobility portfolio boasts an impressive lineup of eScooters, our groundbreaking AI-driven “e-bike,” and our healthy lifestyle eKinekt.
Our Connectivity portfolio will present a range of cutting-edge routers, including Acer and Predator models, with a special spotlight on the recently launched Acer Vero mesh router, a highlight from this year’s Computex event. Furthermore, we will showcase two additional categories dedicated to air purifiers and power stations.
Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2023?
Gitex 2023 presents the ideal opportunity to reestablish connections with our partners from the UAE, as well as those travelling from the Middle East and Africa. Our products will be displayed and available for full demonstration during the event.
How have your regional strategies changed in recent months?
While Acer maintains its primary focus on PCs and gaming, our company is carving out a unique niche in the consumer and commercial electronics arena. This involves introducing a range of accessory products, routers boasting top-notch connectivity specifications, and innovative solutions in urban e-mobility, including e-scooters and electric bikes.
At Acer, we place a significant emphasis on sustainability, which is why our Vero lineup, constructed from PCR (Post-Consumer Recycled) materials, is expanding and encompassing additional product lines.
Any other info you would like to add?
The Acer stand is a must-visit, as we proudly showcase a multitude of innovations and solutions that empower users beyond the realm of computers. Our goal is to enable users to “explore the new balance,” facilitating a seamless transition between their virtual and physical lives.