Admiral Expands its Global Footprint in the Middle East with New Partners


Admiral has recently expanded its Global Footprint across the Middle East, Africa, and Southeast Asia, by partnering with a few of the strongest distributors in various countries. Admiral Appliances and Electronics FZE, a 100% subsidiary of Admiral Corporation of America based out of Dubai, UAE is a well-known brand that operates across the Middle East, Africa, Turkey, and South Asia with an exhaustive and impressive range in categories such as air-conditioners, LED TVs, major appliances, built-ins, and small appliances.

Admiral also says that it intends to enter one of the biggest markets in the world – India, by Q4’23. Admiral products will be available in the Indian market with one of the top online players. Vishal Saxena, Chief Executive Officer, Admiral Appliances and Electronics said, “We are excited to expand in the Middle East, Africa, and South Asian markets after spending considerable time studying and adapting to the specific needs of our customers. We are currently operating in 23 countries of MEA and South Asia and by the end of 2023, we will operate in more than 30 countries of MEA and South Asia. We are aggressively expanding to serve our consumers. We see a gap in the market that can be filled by Admiral.”

“All our channel partners were extremely impressed with our product portfolio, which is a testimony of Admiral’s commitment to its consumers. Admiral products are being retailed amongst all the top retailers, dealers and IR channel partners and online players. Our consumers are spoilt for choices with Admiral,” claimed Saxena.

Admiral has recently introduced products such as the Laundry Centre and 100 cm Gas cooker from Turkey. At the recently held event, Admiral unveiled its unique and exclusive product “The Laundry Center” which comes with 2 drums – a 5kg washer at the top and a 10 / 7 Kg washer and dryer at the bottom. The company also operates in verticals such as mobility (electric commercial vehicles) and energy (charging solutions for electric vehicles).

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