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Anchanto Announces Middle East Expansion Plans

Vaibhav Dhabade, the Founder and CEO of Anchanto

E-commerce and logistics SaaS company Anchanto has announced its expansion in the Middle East with the successive signing of local retail and logistics leaders Jeebly, Between, and Digitalstores. With this, Anchanto is set to become one of the leading providers of e-commerce and logistics solutions in the region, less than 18 months after its launch.

Vaibhav Dabhade, Co-Founder and CEO of Anchanto said, “The Middle East’s e-commerce journey is at a turning point. On the logistics side, we are witnessing a wave of traditional logistics companies and last-mile carriers turning towards e-commerce fulfilment services. On the retail front, consumers are showing a strong appetite for offline and online shopping, leading distributors to implement strong Omnichannel strategies.”  He added that “both situations require businesses to accelerate the digitization of their operations by implementing purpose-built solutions that are agile, scalable, and stable enough to fuel their growth. This is where Anchanto comes in and finds success.”

Anchanto says that its expansion relies on three important pillars that the company plans on strengthening. “First, with the hiring and growth of a local team, the SaaS company benefits from unique proximity with its customers and can offer them close post-sales support and local expertise, two essential advantages considering the strategic importance of its client’s projects. Second, the development of local alliances. After collaborating with local consulting companies and associations, Anchanto will be launching new strategic partnerships. Finally, investing in the connectivity of its products to the local sales channels and carriers is a key component and differentiator of Anchanto’s offering,” the company said.

Abdalla Alshamsi, CEO at Digitalstores said, “Anchanto’s seamless and swift integrations with our current systems, along with their established carrier and channel connections, played a pivotal role in our decision-making process. As our company, Digitalstores experiences rapid growth and evolving requirements, the international experience, flexibility, and regional UAE presence of Anchanto’s teams also offer us the assurance to advance our operations effectively.”

Anchanto’s future expansion plans include growing the Dubai team and expanding to neighbouring countries in the Middle East including the Kingdom of Saudi Arabia. Abhimanyu Kashikar, Anchanto COO and Co-Founder said, “The Kingdom of Saudi Arabia was the obvious next step of our expansion into the Middle East. Word of the successful signing and onboarding of household names in the UAE travelled to the KSA and allowed us to fast-track the signing of our first clients there. Every third contract we sign in the region is from KSA. We are now doubling down our product development and hiring efforts to better serve this market and accompany its spectacular e-commerce growth.”

Prarthana Mary

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