ASUS Announces New Commercial Strategy at EMEA ASUS Business Summit 2023


ASUS held its second edition of the ASUS Business Summit, a premier event dedicated to its EMEA Commercial Partners. The ASUS Business Summit is an unparalleled opportunity for EMEA Commercial partners to engage with ASUS and discover the latest cutting-edge technologies and solutions dedicated to Enterprises and Education sector. Attendees also had the chance to attend the ASUS Business keynote to gain valuable insights into industry trends, learn about ASUS’s commercial strategy and discover upcoming commercial devices and solutions.

ASUS Expertbook B9
To Offsetting residual emissions with nature-based carbon credits, ASUS ExpertBook B9400 stands as the flagship product as the world’s first carbon-neutral business laptop – surpassing ENERGY STAR standards in energy efficiency by 66%, reducing material waste by adopting PIR (post-industrial recycled) metal, and adopting environmentally friendly recycle FSC Mix-certified paper. Besides its 880 ultra-lightweight, ExpertBook B9400 is only 15mm sleek and offers up to 16-hour battery life and enterprise-grade security.

ASUS Expertbook B5
Starting at only 1.4kg 16-inch OLED-optioned convertible business laptop, ASUS ExpertBook B5 OLED is built for business success in style, with precision-crafted chassis that pushes the limit of lightness and a stunning OLED panel for ultimate flexibility. ExpertBook B5 is set for serious travel with amazing all-day battery life and cutting-edge technologies to improve your on-the-go work efficiency.

Designed with education in mind,  ASUS BR1402 is equipped with tough and ruggedized protection for bump-proof and slip-resistant grip, while the modular design allows key components to be easily maintained & upgraded by technicians.

Sustainability at the Heart of the ASUS Business Summit
The summit also showcases ASUS’s commitment to creating innovative solutions that meet the sustainability goals and commitments of the company. “As a leader in the tech industry, we are excited to host the second edition of the ASUS Business Summit and provide our commercial partners with an event to connect, learn and explore our solutions,” said Madeleine Hung, EMEA General Manager for Commercial Business at ASUS. “We are committed to supporting our partners in driving business growth while being fully committed to respecting our sustainability goals.”

ASUS presented during the 2023 edition of the Business Summit its sustainability efforts in four areas: circular economy, climate action, responsible manufacturing, and value creation. For the circular economy, ASUS highlighted its whole lifecycle approach, targeting sustainability across every phase of the product life cycle and enhancing its competitiveness.

ASUS climate action is guided by a clear roadmap to net zero and by ASUS’s science-based targets for carbon emission reduction. The company committed to using 100% renewable energy in its Taiwan-based operations by 2030 and global operations by 2035. Furthermore, ASUS acknowledged that individual efforts aren’t enough and has promoted responsible manufacturing throughout its entire supply chain by joining as a Full Member of the Responsible Business Alliance to support the vision of the RBA and include its suppliers’ ESG performance in procurement decisions and management processes.

Lastly, for value creation, ASUS has presented its digital inclusion program that includes over 20,000 computers to more than 1,800 nonprofit organizations since 2008. The company has also set up 500 digital learning centers in 39 countries — with a vision to eliminate the digital gap and create equal opportunities for all. The organization of this event itself is no exception to the rule and fits perfectly into the company’s sustainability policy. ASUS Business Summit selected suppliers in line with its commitments and nearly all of the materials in this event are chosen with recyclable or contained recycled components, with special consideration given to environmentally friendly paints and varnishes.

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