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Ram Narayanan, the Country Manager at Check Point Software Technologies for the Middle East, says the company will introduce Check Point Infinity XDR/XPR in the UAE
Tell us about your participation at GITEX 2024. Which products and solutions will you be showcasing at the event?
At GITEX 2024, Check Point Software will emphasise its prevention-first approach to cyber security, designed to effectively counter sophisticated cyber threats. A key highlight will be the demonstration of the Infinity AI Copilot, which leverages Gen AI to streamline security operations and enhance threat detection.
We are excited to introduce Check Point Infinity XDR/XPR in the UAE, providing customers with 360-degree visibility and seamless integration with third-party solutions. Additionally, our booth will showcase an enhanced Security Operations Center (SOC) offering, developed after our acquisition of Cyberint, which comprehensively addresses both external and internal threats, further reinforcing our commitment to protecting digital infrastructures.
How has the regional tech landscape evolved in the past couple of years?
The regional tech landscape has transformed significantly in the past few years, driven by rapid digital transformation initiatives and the increased adoption of cloud technologies and IoT solutions. However, these advancements have also led to a surge in cyber threats, as the region experiences an 18 per cent year-over-year increase in cyberattacks, according to Check Point Research’s cyber-attack trends report for Q2 2024.
Organizations are increasingly focused on strengthening their security posture, adopting AI-powered solutions that can pre-emptively detect and mitigate sophisticated, multi-vector attacks. The emphasis on smart cities and digital infrastructure has made cybersecurity a top priority for businesses and governments alike.
What are your expectations from the event this year?
This year at GITEX, Check Point is excited to be joined by several key partners for the first time, showcasing our unified efforts to enhance cyber security in the region. These partnerships emphasize our commitment to fostering strong collaborations within the GCC and delivering tailored cybersecurity solutions that address the specific needs of local businesses. Through engaging demonstrations and informative sessions, we aim to highlight our strategic initiatives and reaffirm Check Point’s dedication to empowering organizations against evolving threats while enhancing their digital resilience.
What will be your theme of participation at GITEX 2024?
At GITEX 2024, Check Point Software will focus on integrating advanced cybersecurity solutions tailored to the diverse needs of organizations across various sectors. Collaborating with regional partners at our booth reinforces our commitment to building strong partnerships in the GCC.
This collaboration will showcase how our AI-powered, cloud-delivered security solutions effectively prevent threats and provide comprehensive security management. Our approach highlights the importance of localized expertise in addressing the evolving cybersecurity challenges faced by businesses of all sizes in the region.
Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2024?
At GITEX 2024, we plan to unveil the Check Point Infinity XDR/XPR solution in the UAE, highlighting its advanced capabilities. Additionally, we plan to host live demonstrations, interactive launch sessions, and technical briefings at our booth, providing attendees with firsthand insights into our latest offerings and effective strategies for combating the evolving landscape of cyber threats.
How have your regional strategies changed in recent months?
In recent months, Check Point has intensified its focus on enhancing its presence in the GCC market by expanding its cyber security offerings and fostering strategic partnerships. The company has been actively collaborating with regional partners to deliver tailored solutions that effectively address the specific security challenges faced by businesses in the region.
By prioritising an AI-powered, prevention-first approach, Check Point is committed to adapting to the growing threat landscape while ensuring that its solutions seamlessly integrate with existing security systems. This approach reinforces the company’s dedication to enhancing digital resilience and delivering comprehensive threat protection across various sectors in the GCC.
How do your regional strategies align with regional development initiatives run by various governments?
At Check Point, our regional strategies are aligned with various governmental development initiatives aimed at enhancing digital security and resilience across multiple sectors. We recognize that as organizations embark on their digital transformation journeys, robust cybersecurity solutions are essential for navigating the ever-evolving technological landscape securely.
By integrating AI and cloud technologies into our offerings, we support broader efforts to establish secure and innovative digital ecosystems. For instance, initiatives like UAE Vision 2030 underscore the importance of strong cyber security in driving sustainable growth and fostering innovation. We are dedicated to contributing to these regional objectives.
An example of this commitment is the UAE Infinity Portal, which we launched last year. This unified security management platform is specifically tailored for businesses operating in the UAE, providing organizations of all sizes with advanced tools for threat prevention and security management, all while fully complying with local data privacy regulations. Through these efforts, we aim to not only enhance our customers’ security posture but also support the region’s overall growth and innovation goals.
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