Donald Trump Launches $99 Digital Trading Card NFTs

Former US President Donald Trump announced on Thursday that he has released a collection of 45,000 non-fungible tokens (NFTs), called the Trump Digital Trading Cards, on Truth Social, the social media site he founded last year. The tokens, which are similar to collectible baseball cards and are minted on Polygon, cost $99 each and can be purchased with ether (ETH) or in fiat currency. At the end of the checkout process, customers are given the option to purchase multiple trading cards.

There is also a promotion offering a guaranteed ticket to a gala dinner with Trump for purchasing 45 NFTs at once, which would cost $4455. Collectors who purchase a Trump Digital Trading Card will be entered into a “sweepstakes” to win experiences with the former president, including a zoom call, a dinner in Miami, or a cocktail hour at Mar-a-Lago. The trading cards have rarity traits ranging from one-of-a-kind to a maximum of 20 copies, according to the collection’s website. Despite previously stating that he was “not a fan” of cryptocurrency in July 2019, Trump appears to be enthusiastic about promoting his new NFT collection.

“GET YOUR CARDS NOW! Only $99 each! Would make a great Christmas gift. Don’t Wait. They will be gone, I believe, very quickly!” he wrote in a post on his platform. The collection’s website also features a promotional video from Trump, in which he says, “Each card comes with an automatic chance to win amazing prizes like dinner with me. I don’t know if it’s an amazing prize but it’s what we have.”

The project initially received criticism on Twitter, with some labeling the collection a “scam.” Others noted previous reports of his questionable 2020 campaign fundraising efforts and allegations of murky spending. Shares of Digital World Acquisition Corp (DWAC), a special purpose acquisition company (SPAC) that entered into a proposed merger deal with Trump’s social media company, dropped by about 7% after the announcement of his NFT collection. This is President Trump’s first official NFT project, but his wife, Melania Trump, launched her own NFT collection called “Cobalt Blue Eyes” almost exactly a year ago.