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Dubai-based, Prem Ramachandran, founder and CEO, White Water Public Relations and author unveiled his plans to the world by listing the world’s first-ever yet-to-be-published Non-Fungible Token (NFT) fiction book cover on OpenSea, one of the world’s first and largest NFT platform. NFT is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable.

NFT enthusiasts can visit this link https://opensea.io/accounts/SabretoothTigerarian to view and buy these unique NFTs. The book ‘Return of the Sabretooth Tigerarian’ will be launched by July 2021, coinciding with the school holidays worldwide and will be available on all the online stores including Amazon and other bookstores. The NFT market has taken off, with transactions last year quadrupling to $250 million, according to a report by NonFungible.com, a website that monitors the market.

Donning a new avatar with his latest venture in the literary world, Prem stated that, “Return of the Sabretooth Tigerarian, will fall into the fantasy fiction genre. This will be a trilogy and will also have a small element of crypto in it, which is visible on the spear of the Sabretooth Tigerarian which resembles the Ethereum logo. I am a fan of Ethereum more than any other coin, at least for now. This perhaps will be the world’s first yet-to-be-published NFT book cover.”

The buyer of this super rare NFT digital book cover which is one of a kind in the world is being sold for 9 ETH. Then there will be 10 limited edition book cover images that will be sold for 5 ETH each.  The other two black and white sketches of the ‘Chariot Race’ and ‘Big Brother’ from the story will also be sold for 2 ETH each.  This will be sold on the world’s largest NFT Platform – https://opensea.io/accounts/SabretoothTigerarian. NFT collectors can view and buy these unique NFTs from the platform.

“I see a big gap in Hollywood and OTT platforms like Netflix, Amazon Prime where there is always a need for new, entertaining, and creative content.  My aim is to make this book into a blockbuster series as it will have all the elements and the formula to ensure that this book, and hopefully the film, will have a cult status. That’s another dream of mine,” added Prem.

“This is a 12-year-old project of mine that will finally, come to fruition in July 2021. Unlike other NFTs, the buyers of these NFTs perhaps can derive more value out of it once the book is published in the next few months,” added Prem. “I wanted to bring smiles and joy back to people’s faces after what we all have faced in 2020. The book is in a similar category as the other fiction novels that have gone on to become Hollywood blockbusters. I wanted to take this unique and interesting story to the world and transport them into a world of possibilities. I can’t reveal a lot at this stage, but my endeavor would be to make this a page-turner and cut through all age groups. This NFT book cover and two other rare inner page character illustrations will be unveiled for the very first time. The buyers of these NFTs will also receive a physical copy of the book once it is published.  I also hope that the value of these NFTs will further grow in the secondary markets,” said Prem.

“I was fortunate enough to promote close to 200 plus brands in the last 25 years and during that journey, I had the opportunity to meet thousands of amazing and, inspiring people. I am passionate about brands and will continue to promote brands, people, and organizations,” added Prem. NFT’s have changed the way we look at blockchain. When Vignesh Sundaresan and Anand Venkateswaran, who also hail from India, coincidentally secured their place in art history when they parted with US$69.3 million for a Beeple digital artwork stored in a JPEG file.

“The current NFT space is set to thrive in the next few years and there is a mindset shift that is currently taking place across the globe. But to sustain, this NFT industry should have its checks and balances in place to ensure that genuine products are sold, and the buyer gets the value for the investment,” concluded Prem.

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