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Four Predictions on Disruptive Technologies that will Shape the Future


In 2021, AI/Machine Learning was rated by Statista as the most impactful disruptive technology. Here, Salesforce executives share five disruptive trends and technologies from 2022 that will shape the future in 2023.

1. Generative AI will empower mass customizations of experiences
“Generative AI uses machine learning algorithms that enable computers to use existing content like text, audio and video files, images, and even code to create new possible content. In 2023, generative AI will rapidly become a key tool for companies and ad agencies to implement mass customization of experiences — individuals with the highest customer lifetime value increasingly see machine-generated images and copy that are individually tailored to their unique profile,” says Mick Costigan, VP of Salesforce Futures, Salesforce.

2. Employees will experience workplace culture — in the cloud
“Executives will finally realize that building connection and company culture doesn’t only happen ‘in real life,’ it thrives online — on platforms like Slack. The data shows investing in collaboration tools and techniques pays off, with digital leaders outpacing digital laggards in every dimension. Today, productivity scores are 59% higher in leaders than laggards in Future Forum’s Pulse survey. More surprising to many executives, a sense of belonging with one’s team is 2.2x higher for leaders versus the laggards,” says Brian Elliott, SVP, Future Forum, Slack.

3. Data will become more accessible and understandable for everyone
“Improvements in data literacy for the average employee will lead to more people making sense of data. Data will become more natural and more approachable, turning something that is for the few to something that’s for the many — all infused in the flow of work,” says Francois Ajenstat, Chief Product Officer, Tableau.

4. We won’t be working in VR Offices
“While producers of ‘professional’ versions of VR headsets seem to think we will be interacting with each other’s avatars in virtual reality offices in the future — I think not. The technology is still too crude, the avatars unengaging, and people in VR headsets look silly. Nearly all the billions now being invested in VR (with the exception of gaming) are likely to be a total loss,” says Peter Schwartz, SVP Chief Futures Officer, Salesforce

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