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Freshworks Gets New Senior Vice President for APJ and MEA

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Freshworks has announced the appointment of Sandie Overtveld as the Senior Vice President for its Asia-Pacific, Japan (APJ), and Middle East and Africa (MEA) markets. In this new role, Sandie will oversee Freshworks’ growth efforts in these regions and work with brands to help them keep customers and employees at the center of business.

An executive with more than 30 years of experience, Overtveld is a recognized thought leader and expert in digital transformation. He has a proven track record of growth and portfolio strategy development and execution in complex global matrix organizations like Microsoft, Hewlett Packard, and Zendesk, and most recently served as the APJ leader of WalkMe Inc. – which successfully pioneered digital adoption platforms (DAP) across the globe.

“We’re thrilled to have Sandie onboard to drive Freshworks business growth in the APJ and MEA regions,” said Pradeep Rathinam, acting Chief Revenue Officer at Freshworks. “Sandie’s rich regional know-how of the digital transformation experience can help Freshworks deliver even more value to businesses in these regions — showing them that legacy software is a thing of the past and easy-to-use / implement business software is the future for delighting both customers and employees alike.”

“I deeply admire Freshworks’ long-standing vision and commitment to its customers,” said Overtveld. “Having worked with both entrepreneurial start-ups and complex global matrixed environments, I’m excited to take on this new challenge to expand business in the APJ and MEA regions. Excited to ultimately expand Freshworks’ global presence and deliver value to businesses of all sizes.”

Prarthana Mary

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