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Shakeeb Ahamed, the Business Development Manager for Commercial Products at ASUS Middle East, speaks about the company’s participation at GITEX 2021

Are you participating in GITEX 2021? If yes, which products and solutions will you be showcasing at GITEX Technology Week?
ASUS BUSINESS will be inviting 500+ channel partner contacts to visit our booth at GITEX 2021 to experience a wide range of lineups including all-in-one PCs, PC monitors, desktops, and business device displays.

What will be your theme of participation at GITEX?
ASUS and Intel have partnered to create solutions with innovative technologies to address the evolving computing needs in fields of education, government administrations, and across business enterprises. To empower learning and working from home, ASUS has developed solutions that optimize the video conferencing experience seamlessly for any distance learning requirements. For reaching high performances, the latest technology and certifications from AI learning, 3D animation, and programming enable anyone to unleash their creativity.

When it comes to durability, ASUS BUSINESS products are both rugged and secure. ASUS devices not only withstand everyday knocks, spills, and drops but also feature multiple layers of security to protect the device and network from online threats. For students, ASUS has developed notebooks with anti-glare eye care technology and keyboards equipped with a bacteria guard feature.

What are your expectations from the event this year?
We plan to exhibit a wide range of ASUS BUSINESS devices in GITEX 2021 and introduce them to media, channel partners, B2B end-users, and visitors.

GITEX Technology Exhibition serves as a good platform for enterprises from the Middle East to reactivate economic and investment activities. We regard this event as an opportunity to ignite interest from channel partners and customers to explore upon latest computing technology. We also look forward to interacting with the UAE government and enterprise customers at the venue as well.

Do you hope for a business relief from the event?
ASUS BUSINESS will exhibit solutions covering the major industry trends for enterprises to help tackle some of the repeatedly faced business challenges and adapt to the new norms. We believe the more opportunities we show the best solutions in front of those potential buyers, the easier we can support more business decision-makers with their digital transformation journeys.

Do you plan to run any online engagements such as webinars alongside GITEX?
Instead of online engagements, we will be organizing two separate dinner events to introduce our regional management and marketing teams with selected local media and channel partners. We’ll have representation of Distributors and Key System Integrators from UAE and GCC who shall be treated with an opportunity to know more about ASUS vision, strategic direction, and goals for commercial business development in the region.

How have your regional strategies changed in recent months?
The enduring impact of the covid-19 pandemic has influenced both individual and organizational buying behavior. We have noticed rapid upgradation of IT infrastructure across business sectors. The trend wave is expected to continue driving demand for IT products and solutions.

Simultaneously acceleration of e-commerce will rise to make up for more customer convenience and safety. Thanks to the well-established digital infrastructure, it has speeded up the trend in the region. For B2B, the e-commerce infrastructure still requires improvement to arrive at a holistic approach for serving businesses that have adapted some new norms due to the pandemic.

At the same time, customers have become increasingly comfortable with e-commerce that they will expect the physical channels to operate with the same speed, convenience, and comparatively better price. While shopping online, the price competition cannot be more transparent. Expectations would be set to have high-quality products and services at competitive prices by default in any channel. And this is also what businesses need to keep adjusting and observe the supply and demand to adapt through elasticities.

Any other info you would like to add?
ASUS BUSINESS booth can be found in GITEX Technology Week 2021, Hall 1 (H1-C26).

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