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Jabra has announced its participation at the 41st edition of GITEX Technology Week, to be held in Dubai, UAE, from October 17 – 21, 2021. The company will showcase an extensive lineup of advanced professional headsets, intelligent video conferencing devices, and technologies designed to help organizations deliver and overcome challenges that come with the adaptation to a hybrid work environment. The new solutions are engineered to combine immersive video, world-class audio technologies, and intelligent features to reinvent meetings and collaboration.

Speaking about the importance of technology overhaul at the workplace for better productivity, Nicolas Bliaux, Managing Director Eastern Europe, Russia & CIS, Middle East, Turkey, and Africa said, “We are extremely thrilled to participate at GITEX along with the top global tech companies contributing to digital transformation.  We look forward to showcasing our hybrid work solutions that are ideal for the office of the future. Our participation at the greatest technological exhibition is a testament to our solid commitment towards creating an inclusive and flexible hybrid working future and help organizations from across the industries build a healthier remote work environment through an effective digitally transformed system.”

“Hybrid” is the future of work. It is a combination of working from the office, at home, or remotely anytime, and anywhere while maintaining the same quality of communication and human connection. According to Jabra research, 68% of employees say that their ideal workweek includes a well balanced mix of working from home and in the office. However, whilst adapting to this new normal, many companies are facing collaboration challenges. Another research from Gartner states, 71% of HR leaders are more concerned about employee collaboration this year than they were before the COVID-19 pandemic.

At GITEX, Jabra aims to bring a look into the future of work by showcasing its latest products at an interactive booth experience. In there, Jabra team members will be around to guide through different hybrid working models from home office, integrating back into the office, to work on the go. “Making life look and sound better in this new hybrid working world has never been more necessary, and we can’t wait to share our latest solutions at GITEX,” added Nicolas Bliaux. The Jabra booth will be located at Sheikh Rashid Hall, Stand No. H-8 A5.

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