HP to Focus on ‘AI Everything’ as its Theme of Participation at GITEX 2023

Peter Organesean, the Managing Director for the Middle East at HP

Peter Organesean, the Managing Director for the Middle East at HP, speaks about his company’s participation at GITEX 2023

Tell us about your participation at GITEX 2023. Which products and solutions will you be showcasing at the event?
Hybrid work is indeed here to stay, and we’re thrilled to lead the way in this ever-changing landscape with our future-proof offerings, ensuring the success of organizations and individuals in the new work model.

In response to the dynamic demands of today’s evolving work styles in the region and beyond, we are excited to showcase our end-to-end portfolio of solutions and services, meticulously crafted to facilitate exceptional and secure hybrid interactions, all while maintaining a strong commitment to sustainability, which is a core value for HP.

From commercial PCs, workstations, peripherals, and cutting-edge printing innovations geared towards enhancing productivity and sustainability to world-class solutions that ensure equitable conferencing experiences for participants wherever they are joining the meeting from and for spaces of all sizes, our Future Ready portfolio is engineered to simply make hybrid work, work.

What are your expectations from the event this year?
We are thrilled to be participating in this year’s edition of GITEX Global. We look forward to engaging with our local stakeholders and customers at the event. HP aims to be at the forefront of hybrid work, sustainability, AI and cybersecurity, and we are extremely privileged to be a part of the discussions that are shaping the region’s technology landscape.

This year’s theme of ‘AI Everything’ is a special one to us – it signifies a transformative journey where AI transcends boundaries, reshaping how we work, connect, and innovate. It truly embodies our commitment to harness the power of AI to elevate productivity, enhance experiences, and secure a brighter future for businesses in the region and beyond.

Entering a transformative era, where AI is set to redefine the role of PCs much like the Internet fundamentally changed society, we are actively collaborating with software and silicon partners to drive a significant shift in computing, making PCs more intuitive, personal, and aware.

At this year’s GITEX Global, we cannot wait to showcase the work we are doing across the region, to support businesses and individuals as they navigate an ever-evolving technological space.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2023?
Mayank Dhingra, Senior Education Business Leader SEMA (Southern Europe, Middle East and Africa) at HP will be delivering a keynote around the “(R)evolution of Education”, on how educational innovation is evolving. improving existing models through digitalization, including blended learning and content digitization, and creating new paradigms like AI-driven personalization and boundaryless campuses with more disruptive changes including big tech-academia collaborations and esports, while transformational shifts envision Education as a Service (EaaS) models.

Cecile Tezenas Du Montcel, AI Business Development Lead EMEA (Europe, Middle East and Africa, at HP, will explore the power of AI in her “Do More with AI” presentation on how hybrid and decentralized AI infrastructure is the key to efficiency and speed, striking the right balance between cloud and edge computing, demonstrating AI applications in retail business and provide guiding principle to optimize AI infrastructure for each step of the workflow and each type of AI, harnessing HP’s workstation power, ideal for demanding processes from LLM, deep learning and up to generative AI.

How have your regional strategies changed in recent months?
This region has truly embraced hybrid working, and we at HP are committed to keeping hybrid workers connected, productive, and safe. In this dynamic region where hybrid work has become the norm, HP is dedicated to keeping hybrid workers connected, productive, and secure. We understand that the lines between office- and home-based work have blurred, and our Future Ready Portfolio of products and services has evolved to reflect this reality.

Here at HP, we also recognize the need to minimize the technology industry’s environmental footprint. In line with this, we have fully embraced the opportunity to position ourselves as a business and technology leader that enables a low-carbon economy. HP has been applying rigorous sustainable design principles to help compel progress towards reducing carbon emissions, supporting a circular economy, as well as protecting and restoring forests. Our company will continue to create products for energy efficiency and offer convenient, more sustainable service-based solutions.

At this year’s GITEX Global, HP is proud to join industry leaders from across the globe in amplifying the region’s digital aspirations and how we are supporting businesses across the UAE. At our stands, visitors will be able to gather an understanding of how HP is working to shape the future of the Middle East through inclusive, tech-driven and sustainable solutions.

Any other info you would like to add?
This year’s GITEX Global presents opportunities to redefine the future of technology. We have entered an era of rebuilding, rethinking and reshaping what the hybrid work environment looks like.

At this year’s GITEX Global, I am confident that HP’s products and solutions strongly represent our steadfast commitment to providing a safe and secure workplace for all our customers and end users. We are looking very much forward to welcoming our visitors and sharing HP’s extensive range of future-proof solutions and services, designed for hybrid adaptability at Booth A10 in Hall 21 and Booth E20 in Hall 7.

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