Lenovo Tops Entry Storage Providers in EMEA, Says IDC


Lenovo has announced it has reached a new milestone in becoming the #1 entry storage provider in EMEA for the first time in revenue, according to the IDC Enterprise Storage Systems Tracker, Q3 2022. The new rankings reveal Lenovo at #1 in the “Price Bands 1-4” category, for the first time surpassing all other storage vendors. Lenovo’s growth has taken place during a period where the EMEA Entry storage market overall grew by +36.8% YoY in Vendor Revenue (USD) terms. 

“The ability to collect, protect, store, analyze, and manage data is vital to an organization’s business, which is why Lenovo is committed to being the most trusted partner able to deliver on this,” said Giovanni Di Filippo, EMEA President of Lenovo Infrastructure Solutions Group. “As the #1 ranked provider for entry storage revenue in EMEA, we are successfully delivering new economics enabling business-critical storage to the masses and through business partners and industry customers of all sizes. Now, companies everywhere can harness the power of data to transform their businesses.”

New enhanced security features, such as ransomware protection with tamper-proof snapshots protect data across the business, and Lenovo’s new TruScale Infinite Storage helps entry companies quickly adapt to data expansion. The perpetual pay-as-grow expansion service can seamlessly scale performance and capacity to help accelerate innovation, reduce operational complexity, and increase agility. Customers benefit from secure, highly reliable on-premises storage with a cloud-economics model that helps ensure their IT infrastructure is always ready to respond to changing business requirements.

“The Lenovo storage vision looks at data as an organization’s most important asset, as with it, the need for a trusted IT architecture that spans client-edge-network-cloud-intelligence to help create insights that can transform their businesses,” said Marco Pozzoni, Director of EMEA Storage Sales, Lenovo. “As the proliferation of data continues, with storage offerings ranging from entry to midrange, to cloud scale, Lenovo is innovating to provide differentiated storage solutions that address high-performance needs while enabling scalability and security from edge to the datacenter.”

Coupled with its expanding partner ecosystem and channel-first commitment, Lenovo storage solutions are providing customers with reliable, easy-to-use data management for distributed locations and giving customers from the smallest business to the world’s largest cloud providers the confidence to manage their data today and expand their data landscape for the future.

“Today, data management solutions need to be economical, reliable, secure, and scalable. The ability to distribute, protect, analyze, and manage data is vital to an organization’s business and customer success strategy. Lenovo is helping customers across a variety of high-growth industries modernize their data management infrastructure with solutions that flexibly scale across hybrid-multi cloud environments, enable quick deployment of new services and efficiently process growing amounts of data,” the company said.

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