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Fissal Oubida, General Manager and Global Marketing Director for the Middle East, Africa, and India, at Lexar, says the company will showcase portable SSDs, memory cards, DRAM and other memory products
Tell us about your participation at GITEX 2024. Which products and solutions will you be showcasing at the event?
Lexar has been an active participant at GITEX Global for several years. The event has been a platform for us to demonstrate how we harness the wonders of technology to create leading-edge memory and storage solutions that thousands of our customers in the Middle East rely on every single day.
Under the theme ‘WOW Lexar’, the new suite of products launched at GITEX Global, comes with massive capacities at blazing speeds and is targeted at the Middle East region’s growing base of professional photographers, videographers, gamers and content creators. Our product showcase includes portable SSDs, memory cards, DRAM and other memory products.
Overview of Lexar’s product lineup at GITEX Global:
Fissal Oubida, General Manager and Global Marketing Director for the Middle East, Africa, and India, at Lexar
Memory Cards
Lexar’s new suite of memory cards includes the CFexpress 4.0, ARMOR series and SD 8.0. Lexar is showcasing four new CFexpress 4.0 memory cards leveraging the next-gen PCIe 4.0 performance. The lineup includes the TYPE-B DIAMOND, GOLD, SILVER, and the TYPE-A GOLD card, all enabling seamless 8K RAW video shooting, with massive capacities ranging from a minimum of 1TB to a maximum of 4TB boosted capacities.
In particular, the Lexar Professional DIAMOND CFexpress 4.0 Type B Card won the ‘TIPA WORLD AWARD 2024’ and boasts industry-leading speeds of up to 3700MB/s read and 3400MB/s write. The Lexar ARMOR series includes GOLD SD UHS-II and SILVER PRO SD UHS-II cards, the world’s first memory cards made of 316 stainless steel. They offer IP68 waterproofing, dustproofing, and bend-resistance—ideal for outdoor filming. For the SD8.0 card, Lexar Professional GOLD PRO SDXC Express Card delivers up to 1700MB/s read speeds—over 5x faster than SD4.0 cards.
Portable SSDs
Lexar Professional Go Portable SSD with Hub is a revolutionary 1-2TB portable SSD for seamless mobile video shooting. It offers unmatched freedom and portability, working alone or with a hub to add lights, mics, and power. The USB 3.2 Gen 2 SSD delivers blistering 1050MB/s read and 1000MB/s write speeds, enabling 4K 60fps ProRes video capture directly on iPhone 15 Pro/Max and beyond.
Lexar ARES RGB 2nd Gen DDR5 Desktop Memory is an exclusive series featuring premium SK hynix DRAM chips and blazing-fast speeds of up to 8000MT/s. The upgraded exterior design blends classic and fashionable elements. Lexar is also introducing the new ‘Pexar’ brand and its product—the Pexar digital picture frame. Featuring an excellent 2K and anti-glare display, it is a smart WiFi frame that serves as a shared photo album for the whole family, making it a perfect gift for loved ones.
How has the regional tech landscape evolved in the past couple of years?
The Middle East is becoming a hub for technological innovation, with significant investments in areas like artificial intelligence, fintech, health tech, and renewable energy. A host of government initiatives are driving this transformation and global tech-centric companies such as Lexar are making significant contributions through a range of products and initiatives that are in tune with market dynamics and the latest tech trends.
What are your expectations from the event this year?
GITEX Global is the world’s largest technology show, bringing together exhibitors and visitors from across the globe. The event is an ideal platform for us to showcase our award-winning range of memory and storage solutions that are designed to specifically meet the unique needs of consumers in the Middle East and Africa region.
GITEX Global also allows us to build on our existing partner ecosystem in the region, enabling us to strategically grow our presence in this market while addressing the storage solution needs of the professional community across the Middle East.
What will be your theme of participation at GITEX 2024?
Lexar’s participation and product showcase at GITEX Global this year will broadly be under the theme ‘Massive Capacities at Blazing Speeds’. GITEX Global is an opportunity for Lexar to highlight our deep commitment to the Middle East region. Our participation at the event will bolster our efforts to build our brand visibility across our target segments while providing support to our customer base and connecting with potential partners and clients.
Do you plan to run any online engagements alongside GITEX 2024?
At this edition of GITEX Global Lexar is offering a unique DIY engaging activity for all visitors to make their own USB drives, which they can take home for free. Moreover, we will be conducting a very engaging session during the Tech Talk segment of the event.
How have your regional strategies changed in recent months?
For more than 25 years, Lexar has been trusted as a leading global brand of memory solutions – so we know first-hand just how quickly data is transforming our world. In this region, our focus will be to continue serving the needs of the market with our innovative, reliable and high-performance memory solutions. We will also focus on strategically building our brand and retail presence in association with our ever-growing partner network.
How do your regional strategies align with regional development initiatives run by various governments?
Our strategies for this region perfectly align with the vision and ambitious growth and development initiatives of various governments. The Middle East’s rapid advancements in AI and semiconductor technologies for instance mark a transformative period for the region. Driven by strategic investments, a desire for technological sovereignty, and the need to diversify their economies, countries like Saudi Arabia and the UAE are poised to become global leaders in AI.
At Lexar, we believe that data is the fuel of artificial intelligence and the demand for data transmission and storage in artificial intelligence applications has reached new heights. Lexar has long provided reliable storage product support for the AI industry. Our storage products meet the demands for small size and high performance posed by AI applications. With guaranteed AI application compatibility, these products feature high reliability and long service life, ensuring uninterrupted operation in complex and fluctuating environments.
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