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Mindware to Distribute Lenovo’s TruScale Offering


Mindware, a leading Middle East and Africa value-added distributor (VAD) is amplifying its collaboration with Lenovo in the GCC and LEVANT region by incorporating Lenovo TruScale into its solution portfolio. This move extends Mindware’s Cloud offerings, particularly private Cloud solutions.

This partnership between the two companies began in 2013 when Mindware became a distributor for Lenovo laptops. Subsequently, in 2020, they expanded their partnership to include Lenovo servers. The recent addition of TruScale underscores the fruitful long-term collaboration and the commitment to providing the market with cutting-edge products and solutions.

In response to the growing market demand for OPEX models and consumption-based IT billing that aligns with data security policies and regulations, Lenovo TruScale empowers Mindware’s partners to offer customers the flexibility to migrate, develop, and optimize applications across hybrid and multi-cloud environments, utilizing top-tier technologies while complying with regulatory requirements. Mindware’s Cloud practice will deliver TruScale, ensuring customers enjoy a flexible Cloud experience with the security and control of an on-premise solution. This enables them to provision the necessary services seamlessly, ensuring a responsive and dependable hybrid Cloud operation that aligns costs with business growth.

Elaborating on the partnership, Philippe Jarre, Mindware Group President, commented, “Mindware’s Cloud strategy focuses on promoting private and hybrid Cloud offerings to provide partners and clients with the flexibility to deploy workloads on-premise while benefiting from Cloud-based billing. Lenovo TruScale, an on-premise IaaS offering, fits perfectly into this area. We strongly believe that the combination of Lenovo and Mindware in the region is a unique opportunity for both organizations to meet clients’ demand for hybrid Cloud solutions and achieve collective successes and market share growth. One of our key strategic imperatives is to be the ‘Cloud Distributor of Choice’ and offer our partners aggregated Cloud solutions from different vendors and financial services. Extending the business relationship with Lenovo based on the TruScale offering will add value to both companies, as we are going to leverage our large reseller and system integrator networks to develop a Lenovo TruScale channel ecosystem.”

Alaa Bawab, General Manager, Lenovo Infrastructure Group META, said, “We are thrilled to announce our partnership with Mindware to bring Lenovo Truscale to the Middle East and Levant region. This collaboration marks a significant milestone in our commitment to empowering businesses with flexible and innovative technology solutions. Through TruScale, we aim to revolutionize the way organizations approach their IT infrastructure by offering a consumption-based model that aligns with their evolving needs. Mindware’s extensive expertise and strong presence in the region make it an ideal partner to deliver TruScale’s benefits to customers, providing them with cost efficiency, scalability, simplified management, and enhanced agility. Together, we look forward to enabling organizations to unleash their full potential, drive digital transformation, and achieve unparalleled success in today’s dynamic business landscape.”

Prarthana Mary

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