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Nutanix has announced the promotion of Adam Tarbox to Vice President of EMEA Channel Sales. This senior promotion demonstrates Nutanix’s continued investment in the channel as it looks to accelerate the company to its next level of growth and support partners and customers in their journey to hybrid multi-cloud.

In this role, Tarbox will lead all routes to market, spearheading channel activities in all the European countries, Middle East, and Africa region, and will draw upon his extensive industry experience to play a strategic role in supporting Nutanix’s expansion in EMEA. Assuming overall responsibility for Nutanix’s go-to-market strategies with resellers, distributors, OEM platform partners, system integrators, and technology partners in the EMEA region, he will be key in driving the continued growth and success of the company’s already enviable channel and alliance ecosystem.

Commenting on his appointment, Tarbox said, “Partners have and will continue to be an integral part of our success, and I’m inspired by the passion and drive of Nutanix’s channel team. My commitment is to listen, learn and lead through our partners so they can continue delivering business outcomes, best-in-class transformational solutions, and a digital-first customer experience. I am looking forward to building upon our deep relationships with partners to help reach the next level of mutual growth.”

Prior to his new role, Adam was Director of Global System Integrator (GSI) Business for EMEA, where he was responsible for developing and executing an overarching regional alliance strategy for Nutanix’s GSI partners. Adam successfully led a team distributed across the EMEA region focused on driving go-to-market activities with GSIs around joint offerings for both horizontal markets and industry verticals.

Christian Alvarez, Senior Vice President of Worldwide Channels at Nutanix said: “As Nutanix continues to transform to a subscription model, we continue to invest in the channel while retaining the best and brightest talent in the industry. Adam has a proven track record of driving transformational change and implementing successful strategies to deliver growth. By harnessing both Adam’s strategic abilities and experience, we can enable our partners of today and tomorrow to gain maximum benefit from our highly innovative solutions portfolio.” He continued: “I look forward to working closely with Adam to deliver our shared vision of assisting partners to accelerate their business by delivering the freedom of choice that enables true hybrid multi-cloud computing. As the channel is going through digital transformation to cloud, Nutanix is one of the only multi-cloud, multi-product companies carrying the torch to light the way ahead. Adam is the person best suited to do this while executing on our mission to help both our partners and customers on their journey to hybrid multi-cloud.”

The company also announced the promotion of Dr. Markus Pleier to Field CTO EMEA. The promotion is effective immediately and is in response to strong growth across EMEA. In his new role, Pleier will provide additional focus on Nutanix’s top-tier customers and partners, to form CXO relationships and gather technical feedback to better align Nutanix’s R&D and product strategy with its customers’ needs. He will also engage with marketing teams to aid Nutanix in the field at key marketing and customer events.

Prior to his promotion, Dr. Pleier was Systems Engineering Director for Nutanix in Germany and Austria, where he built a world-class Systems Engineering team in the region. He is a graduate computer scientist from the Technical University of Munich and holds a doctorate in medicine from the Ludwig Maximilian University of Munich. Dr. Pleier has more than 30 years of experience in the IT industry and has held leading positions with well-known manufacturers during this time.

Commenting on his appointment, Dr. Pleier said, “Organisations are realising the power of hybrid multi-cloud and its promise of agility, flexibility, and scalability. However, through additional engagement with our top customers and prospects, we will enable them to reach their infrastructure goals and deliver desired business outcomes to their end customers. This new EMEA role provides me with a platform to help our customers, prospects, and Nutanix to grow successfully in the region.”

Rob Tribe, VP Systems Engineering, EMEA, said: “I am excited that Nutanix can continue to build its pre-sales organisation, applying additional resources to focus on our customers and prospects. Markus’s unrivalled technical ability and his proven track record in building and nurturing customer relationships will prove to be invaluable. I congratulate him on his much-deserved promotion, and I look forward to him repeating his past successes to deliver exceptional results in his new role.”

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