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Zaid Al Mashari, the CEO of PROVEN and Co-Founder of PROVEN Arabia, says the technology consulting industry experienced dynamic growth in 2024, driven by increased digital transformation initiatives across the GCC region
How did the industry and your company fare in 2024, and what were the key highlights?
The technology consulting industry experienced dynamic growth in 2024, driven by increased digital transformation initiatives across the GCC region and accelerated AI adoption. For PROVEN Solutions IT Portfolio, 2024 was a year of significant achievements and innovation as we expanded our footprint in intelligent automation, AI-powered solutions, IoT, robotics, and VR/AR technologies, solidifying our position as a leader in delivering cutting-edge solutions.
Our key highlights include the launch of the advanced robotics-as-a-service solutions by PROVEN Robotics, which gained substantial traction in government, healthcare, hospitality, and retail sectors. PROVEN Reality deployed impactful VR/AR-driven healthcare solutions, enhancing training and therapy outcomes and the successful roll-out of IoT-driven energy solutions by Aemaco, offering efficient energy management systems for commercial complexes and smart cities.
What opportunities do you foresee for 2025, and how do you plan to leverage them?
2025 promises to be a year of exponential growth for companies ready to harness the potential of AI and emerging technologies. The GCC region’s focus on developing smart cities creates enormous opportunities for automation, IoT solutions, and advanced infrastructure development.
PROVEN Solution plans to leverage these opportunities by introducing scalable AI solutions tailored for SMEs and expanding partnerships with global vendors to deliver high-performance cloud solutions across the GCC. We also plan on developing smart industrial solutions in collaboration with PROVEN Robotics to address urban planning and industrial optimization along with strengthening our presence in key verticals such as healthcare, finance, logistics, and education through targeted, innovative offerings.
What major challenges did you encounter in 2024, and how did you address them?
In 2024, PROVEN Solutions faced challenges such as talent shortages, supply chain disruptions, and fluctuating market demands. We addressed these challenges by implementing robust upskilling and reskilling programs and diversifying our partnerships with international suppliers to ensure consistent access to critical components and technologies. We also embraced agile methodologies and scalable operational frameworks, enabling us to adapt effectively to evolving market conditions.
Which emerging technologies do you believe will be in high demand in 2025, and why?
Several technologies will dominate in 2025. Artificial Intelligence and Machine Learning will remain crucial as businesses increasingly rely on data-driven decision-making to maintain a competitive edge. Automation of repetitive tasks will continue to drive demand for Intelligent Process Automation (IPA) as part of broader digital transformation strategies. Immersive Technologies (AR/VR) will revolutionize user experiences in sectors such as healthcare, education, and training. Additionally, sustainability initiatives will elevate the demand for green tech and efficient energy management solutions.
What will be your primary focus areas and strategic priorities for 2025?
Our strategic priorities in 2025 are to drive AI adoption through PROVEN Consult, enabling organizations to integrate AI tools seamlessly into their operations and scale PROVEN Robotics’ offerings to meet the rising demand for automation while expanding into robotics education services. We also aim to expand PROVEN Reality’s portfolio to address the growing needs of the healthcare and education sectors and focus on sustainability by introducing energy-efficient solutions that align with regional green initiatives. Additionally, we plan to invest in R&D to maintain our competitive edge and deliver innovative, market-ready solutions.
Are there plans to explore new markets or introduce new products/applications to your portfolio in 2025?
Absolutely. The technologies and products in PROVEN Solutions IT Portfolio are designed with scalability and adaptability at their core, enabling seamless integration across regional and global markets. Expanding into new markets and diversifying our offerings are integral to our 2025 roadmap. By continuously adapting to market demands and fostering innovation, we aim to lead the way in shaping the future of technology adoption across the region and beyond.
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