InterviewsWomen in Tech

“Remove All Self-Doubt”


Kratika Sangal, Director of Marketing Communications and Channel Marketing, Secure Issuance, HID, says women tend to put a myriad of self-imposed limitations robbing them of their self-confidence

Can you share a little bit about what it is that you do and what a typical day for you is like?
As the Global Director of Marketing Communications and Channel Marketing at HID, I lead a multidisciplinary team spread across four continents responsible for establishing and implementing marketing strategies focused on expanding brand awareness, boosting customer acquisition, supporting revenue attainment, and facilitating long-term growth.

A typical day starts with silent introspection, a mental checklist of topics that I aim to cover throughout the day, and a review of my calendar. My days vary with a mix of meetings with different members of my team, colleagues from the broader organization, external vendors, and our channel partners—ideating, collaborating, and executing. I spend at least an hour each day reading to stay up to date with industry news and the latest marketing trends. Working in an industry that is dynamic and fast-paced, staying current is crucial.

Did you always know that working in the industry you represent was what you wanted to do? How did you decide on it?
I had always wanted to be associated with the Tech industry, but through my previous roles I gained a deeper appreciation for ICT infrastructure and more so the critical role security plays here. Moving into the area of Identity Management and Access Control was a natural progression for me as I aimed for niche expertise and the core values of the industry resonated with me.

What first got you interested in the industry you work in?
HID had a green-field opportunity and I was approached to meet with the hiring manager. A 30-minute meeting turned into a 3-hour discussion; the organization’s vision, the impact it had, and the ethos of the industry inspired me. I knew then, as I know now that this is what I wanted to associate myself with.

Do you have a role model?
I have had the fortune of working with some of the best industry leaders and have many role models. My career trajectory has been shaped by each one of them—strong, independent, purpose-driven individuals who have guided me, nurtured me, challenged me, and championed me.

What obstacles did you have to overcome?
In my career, just like many other women, I have dealt with ageism, sexism, as well as cultural and racial biases—though not often. I remain thankful for the guidance and support that I received in tackling these, having always found allies to help me navigate these obstacles. From when I started to today, there is far more sensitivity in these areas and a lot of progress has been made.

Identifying these obstacles, navigating them, and rising above the challenges they bring is the only way to overcome them. It is that inner fortitude, conviction, and tenacity that are critical to power through these hurdles.

What advice would you give to a woman considering a career in the industry you represent? What do you wish you had known?
One piece of advice I would give is to remove all self-doubt. Women tend to put a myriad of self-imposed limitations that rob them of their self-confidence and snowball into a variety of negative outcomes. If this is the industry you intend to be a part of, then step up—seek out individuals in the field, organizations, and opportunities and make it happen for yourself!

If I could go back in time, I would tell my younger self to be more patient, have higher self-confidence, and shed the “imposter syndrome.” It is only when you speak up when you ask when you raise your hand that you will be heard, be considered for that opportunity, and have a shot at your spot on the table.

What do you do to unwind after work?
My day comes full circle with silent retrospection and a re-review of my mental checklist of topics. Depending on the time of year, it could be an outdoor walk or a trip to the gym followed by some downtime with a show or podcast and a book before lights out.

Prarthana Mary

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