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Software AG Elevates Saudi Business Machines to Premier Partner Position


Software AG has extended ‘Premier Partner’ status to Saudi Business Machines Ltd. (SBM), the general marketing and services representative of IBM World Trade Corporation in Saudi Arabia. This agreement will advance the Kingdom’s digital transformation initiatives towards growth aligned with Saudi Vision 2030, which will boost the country’s digital economy.

This announcement was made during a meeting between Mamdouh Al Olayan, Country Manager for Saudi Arabia at Software AG, and Fadhel Al-Shaikh, the Vice President for Business Tech. Solutions at SBM in Riyadh during the LEAP show.” As the Kingdom’s long-standing and leading enterprise digital transformation company, SBM focuses on implementing digital solutions across the Kingdom to support customers’ business goals. The Premier Partnership level will level up SBM as a strategic partner and work more closely and collaboratively with Software AG to deliver solutions based on Software AG’s IoT, integration, API management, business and IT transformation technologies to Saudi customers,” the companies said.

Al-Shaikh said, “Since our inception in 1981, our mission has always been to boost the Kingdom’s digital initiatives through the adoption of new technologies and assist with realizing the nation’s aspirations of a strong digital future. With the need for enterprises to integrate business-critical applications and embrace agility, resilience, and real-time responsiveness, our fortified partnership is a significant move that will enable us to expand our innovation offerings, create disruptive business models and further energize Saudi Arabia’s digital ecosystem transitioning towards making it MENA’s leading digital economy.”

“Digital transformation is a key enabler that spurs innovation and facilitates a vibrant and strong economy,” said, Rami Kichli, the Senior Vice President for Middle East and Turkey at Software AG. “We’re delighted to upscale our collaboration with SBM – the oldest and largest SI provider in the nation that is already transforming enterprise customers in the public and private sectors and is a key contributor to the Kingdom’s transformation efforts. Driven by our vision of building and simplifying truly connected enterprises, we see an exciting journey ahead of us and Software AG remains fully committed to supporting the Kingdom in its journey towards a prosperous digital economy.”

Prarthana Mary

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