Software AG to Throw the Spotlight on “Effortless Connectivity” for Enterprises at GITEX Global 2023

Rami Kichli, Senior Vice President, Middle East & Turkiye, Software AG

Software AG will demonstrate expertise in creating incredibly connected enterprises through an enterprise-grade integration platform enabling seamless connections across devices and platforms. Software AG says that it is primed to redefine integration in the enterprise technology stack with a major announcement at GITEX Global this year. The innovation promises to empower enterprises with effortless connectivity, providing a leap forward in achieving seamless integration.

“At the show, Software AG will redefine integration’s role, showcasing expertise in powering urban connected cities. This includes demonstrating seamless collaboration that plays a crucial role in creating a brighter, greener world powered by data. The use cases demos at the booth, featuring, remote condition monitoring, logistics optimization, sustainability initiatives, connected city solutions, modernized airport systems, and more, showcase the versatility of Software AG’s enterprise integration, which serves as a microcosm of unified experiences on a single platform driving cities and industries from complexity towards simplicity,” the company said.

The booth will also feature another captivating attraction: the prototypes presented by three finalist teams of the Future Disruptors Program, which is in its fourth edition. These innovations, leveraging popular and emerging technologies, are designed to spark fresh ideas and concepts that contribute to sustainable and intelligent urban living. This student enrichment initiative by Software AG fosters hands-on learning and provides a platform to showcase their creations at GITEX Global, a prestigious tech event. This year’s finalists, hailing from the American University in Dubai, the Canadian University of Dubai, and the American University of Sharjah, have crafted prototypes addressing mine safety, urban AgriTech and aquatic algae detection. Visitors will gain insight into how the future workforce is poised to drive business transformation anchored on ESG principles. The Gala event, announcing the winner, will be graced by distinguished guests and esteemed jury members representing prominent government and non-government organizations.

Rami Kichli, Senior Vice President, Middle East & Turkiye, Software AG said, “With the increasing global demand for seamless data and application integration, the imperative for fully integrated enterprises is accelerating at an unparalleled speed. Organizations strive for smarter business decisions, and elevated customer experiences and satisfaction. However, navigating the complexity of systems, clouds, and geographies can pose challenges in capitalizing on trapped value. At Software AG, we step in to simplify this intricate IT landscape, enabling customers to unlock unprecedented value from their data in today’s hybrid, multi-cloud enterprise environment.”

Prarthana Mary

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