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Sonos Launches Era 300 and Era 100


Sonos has debuted Sonos Era 300 and Sonos Era 100, the company’s new smart speakers. Era 300 comes packed with support for Dolby Atmos, while Era 100 is based on the Sonos One. The Era family powers new levels of immersive listening with expanded connectivity and Trueplay technology. Era 300 and Era 100 are also the first speakers built to Sonos’ new responsible design standards, which span long-term serviceability, energy-efficient technologies, and the use of post-consumer recycled (PCR) materials. Both Era 300 (AED 2,099) and Era 100 (AED 1,149) will be available globally on March 28, 2023.

“In an age of constant background noise, quality listening matters more than ever. Our vision is to make listening to an experience that is charged with feeling, and help our customers feel joy and vitality through their favorite music and audio content,” said Patrick Spence, CEO of Sonos. “The Era family is the next generation of smart speakers, epitomizing our commitment to sound innovation, responsible design, and a deep connection to the creator community.”

Era 300
Unprecedented for a single compact speaker, Era 300 boasts six powerful drivers that direct sound left, right, forward, and upward, delivering a breakthrough audio performance featuring Dolby Atmos that places listeners at the very heart of their movies and music.

“Dolby Atmos created a new way for music and audio entertainment to be experienced. Sounds and music come alive with unparalleled clarity and depth,” said Kevin J. Yeaman, CEO of Dolby. “Era 300’s sound innovation with Dolby Atmos creates a completely immersive music experience.”

Era 300 wraps its beautifully complex acoustic architecture in an elegantly cinched hourglass design, with every angle, proportion, and perforation enhancing the direction and dispersion of sound to truly surround you. Era 300 is the brand’s first speaker that delivers multi-channel surround sound when used as a home theater rear. Movie fans can pair two speakers with Arc or Beam (Gen 2) to create a supercharged Dolby Atmos experience that draws them deeper into the action.

Sonos worked closely with its community of leading artists and creators – including Sonos Soundboard members – to meticulously fine-tune Era 300 so listeners can enjoy sounding straight from the studio that’s true to the artist’s intent. “Just like the shift from mono to stereo, spatial audio is the next evolution in listening – creating a sound experience that wraps you in music,” said Giles Martin, VP of Sound Experience at Sonos. “As both creators and major streaming platforms embrace spatial audio for music, the time is right to create an out loud listening experience that delivers against the promise of this thrilling and creative format.”

Sonos Era 300 will be available globally on March 28, 2023, for AED 2,099.

Era 100
Only slightly larger than its predecessor Sonos One, Era 100 features all-new hardware and software, with next-gen acoustics and design that deliver detailed stereo sound and deep bass. Two angled tweeters send crisp high frequencies left and right for a rich stereo experience, while a larger mid-woofer creates stunning bass that’s unexpected from a single compact speaker.

Packed full of audio and tech enhancements, Era 100’s slim, modern design makes it a chic accent piece for any bookshelf, kitchen counter, desk, or nightstand. Level-up movie night by adding two Era 100 speakers as rears with your soundbar to create a surround sound system, or simply pair two together for room-filling stereo sound.

Sonos Era 100 will be available globally on March 28, 2023, for AED 1,149.

Prarthana Mary

“Being a Woman in Tech is Fantastic”

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