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Taiwan Excellence to Focus on Artificial Intelligence as its Theme of Participation at GITEX 2024

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Pei-Yue Lin, the Deputy Director of the Taiwan External Trade Development Council, says showcasing at GITEX has helped bridge the gap between the Middle East and Asian markets and offer more visibility to the brand under the Taiwan Excellence umbrella

Tell us about your participation at GITEX 2024. Which products and solutions will you be showcasing at the event?
Every year, we look forward to participating at GITEX and this year is no different. Over the years, showcasing at GITEX has helped us bridge the gap between the Middle East and Asian markets and offer more visibility to the brand under the Taiwan Excellence umbrella.

Moreover, we’ve had the opportunity to provide visitors with first-hand experiences with an array of state-of-the-art innovations, from high-performance hardware to AI-powered platforms, designed to enhance productivity, creativity, and everyday life.

This year we return with a 16-award-winning Taiwanese brand, that will be showcasing an impressive lineup of products spanning key sectors such as ICT, consumer technology, and professional AV systems.

Many of these companies will be presenting AI-driven solutions, which serve as a testament to Taiwan’s role as a frontrunner of AI and integrated technologies across diverse industries.

How has the regional tech landscape evolved in the past couple of years?
The regional tech landscape has been evolving rapidly over the past couple of years, particularly with the increasing emphasis on innovation, digital transformation, and sustainability. Governments have implemented forward-thinking strategies to promote technology adoption, creating a fertile environment for startups and established companies alike.

Key sectors such as artificial intelligence, IoT, and blockchain, have seen accelerated development, with increased investment and integration across industries. Additionally, public-private partnerships and tech incubators have also played a pivotal role in fostering a dynamic ecosystem, aligned with the region’s broader vision of becoming a global tech hub.

What are your expectations from the event this year?
We expect this edition of GITEX to be even bigger and more impactful, driven by the growing demand for Taiwanese tech products and the significant influx of new residents to the UAE over the past year. For our brands, this presents an opportunity to reach a broader audience and highlight their cutting-edge products and solutions.

This aligns seamlessly with the Taiwanese government’s ongoing commitment to fostering innovation and technological advancement, and we believe our participation will showcase the very best of what Taiwan has to offer.

What will be your theme of participation at GITEX 2024?
Taiwan Excellence’s participation at GITEX 2024, will center on the theme of artificial intelligence (AI), reflecting Taiwan’s strong commitment to driving global innovation. As AI reshapes industries and enhances daily life, this theme emphasizes its growing importance in shaping the future.

By showcasing AI-powered solutions, we aim to highlight Taiwan’s pioneering role in advancing cutting-edge technologies and its continuous efforts to stay ahead in the rapidly evolving tech landscape.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2024?
We have a series of exciting online and offline engagements planned alongside GITEX 2024. We will host a special product launch event featuring Taiwan’s leading innovators—ASUS, Advantech, MSI, and Chimei Motors—who will introduce their latest technological breakthroughs.

From advanced-edge AI solutions to revolutionary electric vehicle technologies, attendees will have the chance to engage directly with industry experts and gain in-depth knowledge about the innovations that are driving the future of AI and smart technology. We have plans to participate in various other webinars along with GITEX to participate in the Reuters Automotive USA 2024.

How do your regional strategies align with regional development initiatives run by various governments?
Our regional strategies align with government development initiatives, reinforcing our commitment to community growth and innovation. We strive to complement government objectives across key areas, supporting broader regional goals.

To promote economic diversification, we emphasize technology, innovation, and startup support, which helps reduce reliance on traditional sectors for sustainable growth. As governments increasingly prioritize sustainability, we integrate eco-friendly practices that advance green technology and meet long-term environmental targets.

With the acceleration of digital transformation, we advocate for cutting-edge technologies like AI and IoT. By collaborating with local governments, we enhance digital infrastructure and improve public services.

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