GITEX AfricaInterviews

TEXUB to Showcase its Digital Marketplace at GITEX Africa 2023

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Suchit Kumar, the CEO of TEXUB speaks about his company’s participation at the inaugural IT event

Are you participating in GITEX Africa 2023? What will be your theme of participation?
Yes, we are participating in GITEX Africa 2023. The theme of our participation will be “Digital Marketplace for B2B Trade.” TEXUB aims to highlight the transformative power of digital trade and encourage businesses to embrace online trade over traditional trade.

Which products and solutions will you be showcasing?
We will showcase our Digital Marketplace portal and demonstrate how we digitally connect verified B2B sellers and buyers globally. Our participation in this mega exhibition helps us showcase our platform as a true IT, CE, and Mobility marketplace.

What is your expectation from the inaugural GITEX Africa event?
GITEX Africa will help us to connect with channel from all around Africa and help us promote our portal. This vast market of the digitally literate and tech-savvy population will accelerate our digital B2B trade platform.

What sort of activities have you planned around GITEX Africa?
TEXUB has planned a range of engaging activities, including live demonstrations, meetings with industry experts, and exclusive insights into the future of global B2B trade. We will showcase our innovative approach for global B2B trade via our enhanced marketplace and demonstrate how we digitally connect verified B2B sellers and buyers globally. By participating in this grand exhibition, we plan to effectively display our enriched portal for 3C trade (Computers, Consumer Electronics, Communication) adding greater value for potential customers.

How will you use the event to strengthen your presence in the African market?
Africa has numerous opportunities for potential investors looking to expand into the market as the continent has seen rapid growth in multiple industries, making it a scalable business in the long term. We are looking to identify potential strategic partners and local distributors in the African market.

Collaborating with established regional players will help us tap into their existing network, enhance market reach, and gain valuable market insights. We will use the event to initiate discussions and explore partnership opportunities as Africa is a diverse continent with unique challenges and opportunities in each region. For businesses ready to solve problems and innovate to meet Africa’s unmet needs, there is a tremendous opportunity for growth.

What sort of market and tech trends do you foresee for the African market?
Both government and semi-governmental entities are actively investing in the region’s infrastructure and cutting-edge technologies, paving the way for growth, and transforming it into a lucrative market. Africa is indeed a region with significant potential for business development, particularly in the tech sector.

We plan to empower potential channel partners in Africa by providing them with training and support to improve their procurement processes and capitalize on opportunities. Moreover, we aim to assist them in enhancing their sourcing capabilities, recognizing that Africa is a buyer-centric market.

Prarthana Mary

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