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TP-Link Partners with Newcom


TP-Link and Newcom are officially announcing a partnership that strives to distribute top-quality smart home devices within the UAE, Oman, and Bahrain. Founded in 1996, TP-Link’s range of products includes wireless routers, range extenders, and high-speed cable modems. More recently, TP-Link launched Tapo, a new line of smart home devices for end-consumers, with the aim to transition towards becoming a lifestyle-oriented brand.

The distribution partnership between TP-Link and Newcom to increase Tapo’s reach grew out of the two companies’ shared value for offering the best possible quality of products to end-consumers. Given the rising significance of IoT and smart devices in the daily lives of consumers, TP-Link and Newcom seek to offer high-quality and innovative smart home solutions to consumers within the region.

“We are excited to announce our partnership with Newcom. This partnership will enhance our reach to bring high-quality, cutting-edge smart home products to our consumers in the region, further solidifying our commitment to providing the best possible customer experience. We believe that this collaboration will bring tremendous value to our customers, and we look forward to a long and successful partnership with Newcom,” said Lucas Jiang, GM, TP-Link MEA.

Jai Bhatia, Director of Sales and Marketing at Newcom, shared Jiang’s sentiments. “We are delighted to team with TP-Link and believe our collaboration will allow us to expand our footprint in smart home solutions. This is also an opportunity to broaden the range of the categories we provide to our valued partners, as we believe to it is essential to offer them a comprehensive variety of solutions.”

“As we look forward to better serving our clients by expanding to new technology domains, TP-Link’s addition is quite a planned and significant move,” added Junaid Ahmad, Product Manager at Newcom. “Smart home gadgets and services are booming with rapid growth as they offer great flexibility to connect every appliance in your home to the network and monitor each one remotely. The technology offered by these solutions essentially brings automation to the home, and we would like to help transform consumers’ homes into truly smart homes with enhanced security, conservation of resources, and comfort.”

Tapo’s products will be available in the UAE market starting February 2023. The range of products will include Smart Home Security, Smart Home Automation, and Smart Lighting.

Prarthana Mary

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