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Jonathan Hasson and Lara Varjabedian, the dynamic co-founders of Dubai-based UBQT, have unveiled their innovative social media platform that aims to truly help people reconnect and restore the “social” aspect of social media. The inspiration behind this app is the story of how Jonathan and Lara reconnected.
The Story Behind the App
As global citizens who had connected multiple times over the past three decades, Jonathan and Lara had lost track of each other’s whereabouts. It was only through a mutual friend overseas that they discovered they were both living in the same city – Dubai. This realization led them to understand how they had lost touch with many of their contacts, from former colleagues and classmates to professional acquaintances and friends, and how they might be missing out on opportunities to catch up with them.
How It Differs From Other Apps
Busy schedules often make it difficult to find dedicated time to meet with people. UBQT is changing this by allowing users to directly set a time in the calendar with a contact by blocking an exact date and location, months in advance or spontaneously, without being overwhelmed by endless social media content or conversations. Thanks to location-based features, UBQT is helping its growing community, both in the United Arab Emirates (UAE) and globally, to catch up in real life (IRL) when they are near each other or travelling to the same city, thus facilitating reconnections on a professional or personal level.
“We are very proud to officially announce the availability of our platform made in the UAE, which has a very simple goal: to help people spend less time in the digital world and instead use that precious time to catch-up in the physical world. We are incredibly connected digitally, yet so disconnected humanly. Lara and I sat down to think about how to truly bring back value to human connections and optimize everyone’s time by helping to organize catch-ups with people we have lost contact with or are unaware that they might be passing around the same location at the same time; UBQT was born” explains Jonathan Hasson, co-Founder and CEO of UBQT.
Unique Features for Less Screen Time and More Lifetime
People are often too busy for social interactions, and current social media platforms encourage virtual connections rather than in-person ones. UBQT is the solution to help build new memories and combat loneliness. The idea is very simple: to help people reconnect with contacts of their choice.
It is a quality-focused platform where any user can define the scope of their private network and whom to connect with. There are no options for direct messages or sharing content; the main goal is to stay updated with people’s travel schedules and availability, and each user is free to share a status or not.
Having a status, informing connections about a planned trip to a specific country or city at a specific date and that coffee, lunch, or dinner might be options, is easy and allows contacts to directly send a calendar invite and book a catch-up. It’s unique and time-efficient. Unlike others, the app purposely limits all other possibilities so that people do not feel overwhelmed by too many requests.
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