VMware to Highlight Cloud Smart Solutions at LEAP 2023


At LEAP 2023, VMware will showcase how its latest cloud smart, modern apps and digital employee solutions can help organizations overcome cloud complexity, increase agility, and transform their operations. VMware’s booth in Hall 1 (Stand 30) will feature zones highlighting solutions for government, industry, and public sector, in addition to a zone focusing on VMware expertise in multi-cloud, modern applications, and hybrid workforce and security.

VMware will have a strong focus on customer innovation and will show attendees how to accelerate cloud transformation by embracing a ‘cloud smart’ approach over a ‘cloud-first’ approach, giving them the agility to scale up their operations and support modern applications across any cloud, whether sovereign or global.

The advantages for organizations that embrace a ‘cloud smart’ approach are clear, with 97 percent of cloud-smart organizations saying their approach to multi-cloud has improved their revenue growth, according to research by Vanson Bourne and commissioned by VMware. This is especially important in high-growth markets such as Saudi Arabia where organizations need agility to grow operations and respond quickly to opportunities, and where the government is actively encouraging digitization.

Saif Mashat, VMware’s managing director for Saudi Arabia, Kuwait, Bahrain, Oman & Yemen, said: “VMware is dedicated to helping organisations embrace a multi-cloud approach that opens up new levels of innovation and agility. This is especially important in Saudi Arabia where organizations see huge growth potential and are keen to support the country’s digitization in line with the aims of Saudi Vision 2030.”

VMware executives including global heads Sumit Dhawan, President, and Ricky Cooper, Vice President, Worldwide Commercial & Partner Sales, will attend the event. In addition, Saif Mashat will be joined by regional leaders including Ahmed Auda, Vice President & General Manager, Middle East, Turkey, and North Africa; Ossama Eldeeb, Senior Director, South EMEA Partners, and Rasheed AlOmari, Business Solutions Strategy Director.

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